In today’s global economy, manufacturing can take place in the lowest cost location and even high-tech products are becoming commoditised. Many traditional product firms are looking to move to a services business model that will provide them with a sustainable competitive advantage. But how should they make this transition?
On Thursday 27 February Katja Sillen defended her dissertation: ‘A place called home’ – The role of identification in the post-dissolution phase of a customer relationship with a place brand.
It could easily be said that the winners of the Value-Based Marketing course were not only the best student presentations, but also the Maastricht University School of Business and Economics (SBE), the participating companies and the wider Limburg business community.
The SBE Alumni Day 2014 will take place this year on Saturday 24 May 2014, 10.30 – 18.00 Please visit
My name is Elisabeth ‘Lisa’ Brüggen (36). I am married with two daughters and enjoy spending my free time with
Students in the Value-Based Marketing course of Maastricht University School of Business and Economics (SBE) are nearing the end of their seven-week experiential learning programme.
At Maastricht University School of Business and Economics (SBE) students are combining practice with theory.
The retail industry is often described as a big environmental and social troublemaker because of the extensive proportion of chemicals
“Why didn’t I come up with this idea?” I don’t know how often I have already been asking myself this
The second GSBE Marketing-Finance Symposium, held on 3 October at Maastricht University, brought together academic researchers and students in marketing