In today’s global economy, manufacturing can take place in the lowest cost location and even high-tech products are becoming commoditised. Many traditional product firms are looking to move to a services business model that will provide them with a sustainable competitive advantage. But how should they make this transition?
It could easily be said that the winners of the Value-Based Marketing course were not only the best student presentations, but also the Maastricht University School of Business and Economics (SBE), the participating companies and the wider Limburg business community.
If I recall correctly, almost none of the students of my year knew back in 2008 what they would do after their studies. Most of us were ambitious and eager to join the workforce. Some went travelling first. A smart decision in hindsight, because landing a job hasn’t been the easiest thing to achieve since the crisis that hit in 2008.
The Maastricht Week of Entrepreneurship is Maastricht’s largest entrepreneurship event. Happening yearly, the ME Week brings together over 200 students
What is money? And how successful is it in solving society’s ills and meeting its needs? Currency expert Bernard Lietaer
Maastricht Geekettes held its first event and launch party on 11 March, welcoming young women interested in the field of technology and
My name is Elisabeth ‘Lisa’ Brüggen (36). I am married with two daughters and enjoy spending my free time with
The 2014 Maastricht Business Days Committee Business professionals and recruiters – many of them SBE alumni – joined once again
Students in the Value-Based Marketing course of Maastricht University School of Business and Economics (SBE) are nearing the end of their seven-week experiential learning programme.
During the ICC@M week 16 teams will be addressing international all-round business cases in a true border crossing European environment. Several corporate and social events are organised to engage business partners, SBE students, alumni and staff in this great event. Let’s meet in Maastricht!