Corporate Connections

Educating service design and innovation

Educating service design and innovation

In July 2016 the Service Science Factory (SSF) had the pleasure of hosting a summer school on Service Design & Innovation for international students who came to Maastricht to learn more about service design thinking and its tools. Design Thinking is an approach used to address complex challenges by “looking through the eyes of their users” and creatively prototyping new offers with a human-centred focus.

For the love of beer: SBE students conduct marketing research for Maastricht’s own craft brewing experts, The Hoppy Brothers

For the love of beer: SBE students conduct marketing research for Maastricht’s own craft brewing experts, The Hoppy Brothers

The founders of the Maastricht-based craft beer shop The Hoppy Brothers understand that students know beer. To help achieve their mission to “bring together beer lovers like you with the world’s best craft beers,” the company recently reached out to Maastricht University (UM) School of Business and Economics (SBE) students for some input. The students looked into the marketing opportunities of the local company in a Marketing Management course and learned what it takes to master the art of marketing.

Rob Kirschbaum: A pioneer of open innovation on the power of collaboration

Rob Kirschbaum: A pioneer of open innovation on the power of collaboration

Throughout his more than 35 years at DSM, Rob Kirschbaum has witnessed the radical evolution of the now multinational company from its coal-mining roots to a life and materials science firm. He has taken active part in this change, holding several business development functions over the years. Until 2015, he has served as the vice president of open innovation.