Talking’Business is a publication of the Maastricht University School of Business and Economics (SBE).
Talkin’Business aims to offer information and insights on topics related to the school’s life and activities and to share SBE’s values and expertise with students, staff, alumni, corporate relations and the public at large.
Talkin’Business welcomes new contributors!
Feature articles may cover a wide variety of subjects on business and economics. They can present ongoing research projects, relevant publications and resources as well as interesting people’s profiles.
Have you attended an interesting lecture or conference? Talkin’Business welcomes reviews of academic or corporate events on the topic of business and economics. Please note that reviews should be submitted within a week after the event.
Contributors are welcome to share their experience, knowledge and opinions on issues related to business and economics through personal blog posts.
length: 700-1000 words
Submission deadline: 2-3 weeks
Visual material: If possible, submissions should include one or two photographs (500 pixels wide or long, at least 100 KB) or 1 or 2 video links (make sure this material is not protected by copyright)
A few things to keep in mind
- choose your topic in agreement with the editor
- try to establish why the subject is relevant
- use reliable sources for interviews
- use relevant examples and quotes
- use reliable sources when quoting figures
- articles should be well-built and journalistic in style (avoid jargon) and content (expressing balanced views)
- do not forget the title!
Submissions are subject to editing, in consultation and agreement with the author.
A few writing guidelines
- Include two or three subheadings (in order to break up the text)include internet links to provide further information on organisations or persons
- Be lively, avoid jargon, use the language of everyday speech as much as possible
- Get your ‘who, what, where and when’ in at the start. Readers’ attention span is like an inverted pyramid: Most read the first few lines, but few reach the end.
- ‘Hows and whys’ are also important – why does this matter, how does this affect things…
- Don’t leave readers guessing or confused. Be clear and accurate.
- ‘Brevity is the soul of wit’. Keep it short and snappy. This is especially true for headlines, which should be 4-6 words long and no more than 10.
- Use the active rather than the passive voice.
- Write the way you speak, not as if you’re drafting a doctorate. Prefer “let” to “permit”, “buy” to “purchase”.
- Keep capitalisation and abbreviations to a minimum.
- Put titles before names, not after.
- Write foreign place names in English.
- Likewise, avoid foreign phrases. Per year, not per annum; in place, not in situ.
- Refer to people not institutions.
- Write acronyms in full the first time they are used, e.g. School of Business and Economics (SBE)
- Always re-read your copy and cut out any waste or repetition. If it reads wrong, it probably is.
- Avoid using too many brackets, hyphens and colons. They are distracting. It’s better to use short, snappy sentences.
- Never start a sentence with a figure. If the number is less than 10, write it.
- Include whenever possible details regarding the intonation, facial expressions, significant gestures of your interviewees. This will make your article more personal, lively and visual.