Pensions have a big branding problem: people find information about pensions complex and boring and do not like to think about the topic because they associate it with unpleasant events such as health and disability problems.
Students taking SBE’s Brand Management course were asked to develop a communication solution for three target groups which are notoriously difficult to interest in the topic of pensions: young people, young professionals and women.
During a Brand Fair with speed dating rounds of five minutes, student teams presented their concepts to a jury.
In the end, the winning teams were:
Young professionals: Team 7:
Amra Sadikovic, Benoit Fortpied, Dennis Keerssemeekers, Grace Shorter, Mingu Kang
Women: Team 5:
Lukas Hengl, Julian Fehler, Melvin Johann, Marcella van der Kloet, Britta Wolff
High School kids: Team 3:
Liebe Griebenauw, Michael Ricchetti, Julia Ringlstetter, Pascal Uerlings
All the winners received a certificate handed over by SBE Dean, Prof. Dr. Philip Vergauwen, and two tickets for the Ajax Amsterdam football match on 7 December against Breda handed over by Mijke van den Broeke from AEGON.
Please visit our extensive coverage of the Brand Fair 2013 through our reviews, interviews and video clips!
Articles and interviews:
YouTube channel: picture overview and interviews with participants and jury members