Businesses increasingly see the value in inspiring employees to work more creatively – and they’re offering more time and resources for out-of-the-box thinking. Technology giant Google expects staff to spend 80 per cent of their time on routine daily tasks and reserve 20 per cent for more creative work. But for all its popularity, little is known about how well this approach works, Maastricht University academics Alexander Brüggen and Christoph Feichter tell Tracy Brown Hamilton.
All entrepreneurs are inspired by the dream of creating something new. For refugee entrepreneurs, building a business goes hand in hand with building a new life in a new land. How do they establish viable enterprises and find meaningful work for themselves and others? Tracy Brown Hamilton talks to Jarrod Ormiston, assistant professor in social entrepreneurship at Maastricht University’s School of Business and Economics, about his research into these questions.
Offering light varieties of sweets, soft drinks or snacks only leads to over-consumption of these low-calorie products, in the long-term as well. It does not contribute to the reduction of obesity in the population. This was demonstrated in a recent study by the Wageningen marketing professor Joost Pennings. The study was published in the International Journal of Research in Marketing.
Maastricht-based company Greentom, producer of the greenest stroller on the planet, recently worked together with Maastricht University (UM) School of Business and Economics (SBE) students participating in a marketing management course.The students put their marketing knowledge to the test by working on real-life cases for local companies.
The 2016 Maastricht University (UM) Star Lecture series will take place 15 January, with fifteen professors delivering lectures in fifteen cities across five countries.
Maastricht University (UM) is working on an excellence policy. One of the goals is to develop a common core shared by all honours programmes and an excellence community for honours students university wide. To write a concrete proposal, a working group of students from different faculties was set up. The students Elin Börjedal, Ulrike Thurheimer and Frederick Thielen were involved in the procedure.
Millionaires are more generous than previous research has suggested, according to a study of more than six hundred Dutch millionaires.
Maastricht University will open the academic year 2014/15 on Monday 1 September 2014. The theme of the event is ‘Women in academia: change ahead?’ The higher up the career ladder you look, the fewer women you see in universities in the Netherlands. Twenty percent of Maastricht University professors are women – not bad compared to other Dutch universities, but this can and must be improved.
The scrapping of the favourable pension scheme for Dutch civil servants had hidden side effects, such as reduced motivation and productivity. This was Dr. Raymond Montizaan’s conclusion several years ago following a study by Maastricht Research Centre for Education and the Labour Market (ROA), a research institute of Maastricht University School of Business and Economics. Now he is leading a new study with much more alarming results: “We’re not well prepared for the consequences of the increased retirement age, and many people are finding themselves in financial difficulties.”
My name is Mariëlle Heijltjes. I was born in 1968 in Heerlen. I am married, and the mother of two sons of 15 and 13. I hold several roles at Maastricht University, as an Associate Dean, Director of Postgraduate Education and Professor of Managerial Behaviour.