Spotlight on SCOPE: SBE alumnus Ruben van der Aa connects Rabobank to ICC@M (International Case Competition at Maastricht 2018)

What is a case competition?
Case competitions are competitions organized by universities where the smartest students from all over the world come together to compete on real world business issues faced by companies. It can be compared to consulting as the different teams act as consultants for companies and provide them with advice and recommendations based on their analysis. After a case competition is completed, companies make use of the developed strategies, implement them in their business and even consult the teams to further help and refine them.

At ICC@M 2018, four teams came from America, four from Asia, four from Canada, three from Europe and one from Australia, including a home team from Maastricht University (SBE). The winner was the University of British Columbia (Canada).

ICC@M 2018 case competition was held at Maastricht University School of Business and Economics main campus.

ICC@M 2018 case competition was held at Maastricht University School of Business and Economics main campus.

Teams solving real-life problems of companies
The aim of an International Case Competition is to prepare, analyse and solve a case within a limited amount of time, which can range from five up until 36 hours, in a team of four people. “Case writers” who are alumni and former case competition participants from Maastricht University come together to develop a case under the supervision of Bas van Diepen, Academic Director ICC@M. The case is offered by a company sponsor that is willing to share a real-life challenge with the competing teams. Afterwards, “case writers” work with the company to design the case. This year, the main case was about wealth management at Rabobank in collaboration with SBE alumnus Ruben van der Aa, who is currently product manager at Rabobank.

Maastricht University’s team with supervisor Bas van Diepen

Maastricht University’s team with supervisor Bas van Diepen

ICC@M meets SCOPE
For the first time this year, the ICC@M committee from SCOPE partnered up with Maastricht University in organizing this event. SCOPE worked hand in hand with the university and was in charge of operations, marketing, finding and briefing volunteers, planning social events, hotel management, etc.

Even before everybody came to Maastricht, the competition already began as the teams were required to engage in an online competition where they had to make a video of their favorite food and encourage people to like and share it on Facebook (https://www.facebook.com/iccmaastricht/). Then, as everybody arrived, SCOPE organized introduction and social days where everybody got to know each other, went for drinks and discovered the beautiful corners of Maastricht by doing a “city race”, before diving into working hard on the assigned cases.

Student participants at ICC@M “City race“ during typical Dutch, rainy weather.

Student participants at ICC@M “City race“ during typical Dutch, rainy weather.

ICC@M and you in the future?
Can ICC@M help your company solve one of the challenges you are facing? Let our 15 international teams of bright talented students give you advice. Contact us: icc@scope-maastricht.nl

Dr. Bas van Diepen, Academic Director ICC@M and Ruben van der As (SBE alumnus)  with the winning team  University of British Columbia.

Dr. Bas van Diepen, Academic Director ICC@M and Ruben van der As (SBE alumnus) with the winning team University of British Columbia.

Spotlight on SCOPE is a monthly feature in Talkin’Business written by our student journalist Julia Murlowski. She is a second-year bachelor’s student in International Business at SBE. Julia is responsible for the alumni relations of SCOPE Maastricht.

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