Dr. Bram Foubert on MediaMetrics: Tracking the impact of advertising, hourly

Dr. Bram Foubert, Assistant Professor in Marketing and Supply Chain Management at Maastricht University, has focused a lot of his research on studying the effect of marketing techniques on consumer behavior.

Together with people from the digital marketing industry, Dr. Foubert developed an innovative service that enables companies to track the online impact of their TV and radio commercials at the hourly level, and identify the most effective channels, timing, spot variant, and genre of the preceding program. The service has led to the establishment of a new firm, MediaMetrics BV.

Post Your Thoughts