Celebrating 30 years of SBE at Bruis Festival

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Celebrations for the 30th anniversary of Maastricht University School of Business and Economics kicked off on 5 September at Bruis Festival. We found ourselves among co-workers, alumni and their partners, and residents of Maastricht to celebrate the university’s strong connection with the city.

The celebration made it possible for Bruis Festival to extend from two to three days, and this extension was intended to strengthen the connection and relationship between the university and the city of Maastricht. To involve the city’s residents in the anniversary, the university had put out an advertorial in Ster to thank the city and welcome residents to celebrate the kickoff together at Bruis Festival. Among the bands that played on the opening day were Coasts, Francois and the Atlas Mountain, and the Bombay Bicycle Club.

The atmosphere on the opening day of the festival was relaxed, and the crowd was very mixed. Everyone–young and old, students and residents–blended very well. The pictures will give you a great overview of what you either experienced or missed out on last Friday night. Happy anniversary SBE!



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Philip Vergauwen: “We wanted to do something special for the city of Maastricht that involved music as well. Music connects people, and we have known the organisation behind Bruis Festival for a long time now, so that was an easy match in the end.”



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Shortly after the welcome speech by Dean Vergauwen.











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Student: “The festival is very well organised and looks and feels really professional. The band Coasts kicked off the festival nicely.”










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Every visitor was welcomed with a smile when entering the festival site.






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The crowd was mixed and the atmosphere relaxed.


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The Italian food stand was one of many that gave the festival a nice international feel.










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International exchange students’ first encounter with the city, the SBE faculty and Bruis Festival.










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The festival site on Friday night, just before sunset.

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