Why is Value Based Marketing important for companies?

Marketing and Entrepreneurship students at SBE have recently taken part in the first year of a three-year initiative funded by Limburg Investment and Development Company (LIOF), the Province of Limburg, and Innovatiecentrum Syntens via the “LimburgMakers” programme.

Small groups of Marketing and Entrepreneurship students have been visiting Greijn Form TechnieksG+S Industries, and Alcast, speaking with management, consulting best practices and academic literature to develop creative and useful solutions to challenges presented by these local companies.

In this video, Prof. Dr. Lisa Brüggen explains what Value Based Marketing is all about and why it is important for students and companies.

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