Service Innovation ideas for your business

The Service Science Factory (SSF), an initiative of Maastricht University, regularly organises Service Science Cafés to share project outcomes with a broader audience.

In 2013, SSF celebrated its 10th Service Science Café on the theme of Big Data. The first Café of 2014, entitled ‘New Service Innovation Ideas for Your Business’, had a more intimate form, but  just as exciting levels of interaction and discussion.

Service Science Cafe

Prof. Dr. Gaby Odekerken-Schröder, SSF Scientific Director, opened the Café by looking back at several achievements and announcing upcoming activities.

Service Science Cafe

Dr. Jochen Barth, Managing Director SSF, gave a presentation about the power of service innovation and elaborated on how service innovation can give a company the edge on its competitors. He shared examples of successful service innovations and outlined key-takeaways for companies in the 21st century.

Service Science Cafe

Project Leader & Talent Manager Vanessa Lusian followed up by showcasing the process and outcomes of the ‘Service Innovation Design’ project, which was completed at SSF at the end of last year. The project team developed a concept for a tool that can measure the Service Innovation abilities of a company, and provide management advice by benchmarking this result against that of similar companies.


After a pleasant networking break out in the sun, participants could take part in an interactive session about either the CODE 2 or the MUMC+ projects. The mission of the big data project, called CODE 2 , was to create a physical or virtual environment (CODE 2) that brings together methodology-driven experts from different fields and stimulates them to combine their knowledge in multidisciplinary teams to create new solutions involving smart service innovation. ( See figure below)

smart service innovation

Once in place, the CODE² concept enables individuals with Big Data-related needs to easily find experts, solutions, as well as cooperation projects and events in the region. During theCODE 2 interactive session at the Café, participants were asked to design a story board for a concept that brings expertise together.


The MUMC+ project was carried out early this year for the Academic hospital in Maastricht. The project team was asked to define concepts for improving the patient’s experience during several phases of a total knee replacement surgery and to create implementation guidelines. Café attendees who selected this interactive session had the opportunity to test the leverage, or the effects of several of these concepts. As the focus of the project was on implementing small (inexpensive) concepts with a large effect, finding the ones with the largest leverage was key to defining the right concepts.

Service Science Cafe

As always, the Service Science Café ended with networking drinks, which led to valuable meetings and conversations.

By Laszlo Determann
Communication, Events & Projects at SSF

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