From cost centre to profit centre
One of the first corporate presentations of the 2013 edition of the ICC@M was held by Chad Cook and Patrick Collaris from the International Traning Center (ITC) at Océ.
When Océ, a leading company in the printing industry, was taken over by the Japanese giant Canon in 2009, ITC’s future became uncertain. The centralized role of Océ’s ITC was questioned as Canon operates training centres in a decentralized way and develops trainings at local level.
Chad Cook, Senior International Sales Management Trainer, International Training Center, Océ Technologies- Canon Group
“We gained new insights for our management problem and we will definitely further explore the three suggested strategies.”
After introducing the situation and the challenges faced by ITC, Cook and Collaris asked students and professionals to provide them with new ideas on how to attract new customers and transform their company from a cost centre to a profit centre.
Participants split in various groups and were able to present valuable suggestions in the areas of problem definition, environmental analysis, and strategy formulation.
Their recommendations helped ITC gain better insights in how to outperform competition, increase its value for Canon, and switch from a cost centre to a profit centre.
Chad and Collaris were satisfied with the results, indicating that although some of them had already been identified by ITC’s management, they had clearly not been stressed enough.
Participants said that the workshop gave them a better insight into the issues faced by Océ and an opportunity to help resolve them.
Océ professionals said they valued the sophisticated external input they had received on how to tackle their business challenges.
By Rob van de Mortel, ICC@M2013 corporate events team