Are business and sustainability compatible? We’ll SEE! 17-18 April, 2013

Maastricht has a vivid student community when it comes to acting on principles and good intentions. Several student organizations focus on how to create benefit both for our environment and society. The main idea is always the same: things must change for the better.

During the past years, important issues such as climate change, economic crisis, food scandals, etc. increased awareness and led to many movements. One question however remains: who is it to take responsibility?

One idea is that corporations derive profits out of the use of societal and natural resources and that economic actors therefore owe the environment and society a proper redemption.

But how can this actually be realized? And are these activities trustworthy?

The Social & Environmental Entrepreneurship Conference in Maastricht tries to provide answers to these questions.

On the 17th of April, from 6.30 pm onwards, Charles van der Haegen will explain the concept of the “Blue Economy”. Under the topic: “100 innovations – 100 million jobs”, the European Director of the ZERI Foundation (Zero Emission Research and Initiative) will present ways to turn what we already have into new stuff.

Afterwards, Jan Jansen, initiator of GRO Holland, will give an example of how blue principles can be translated into reality whilst remaining economically successful. Mr Jansen initiated GRO Holland after travelling to Zimbabwe with his wife. Here the ZERI Foundation set up a workshop of food cultivation on organic waste. Immediately he felt that this idea could be implemented in Europe as well.

On April 18th, the SEE Conference is concerned with the relation between innovations and green washing. Tom Bade, director of Triple E, will speak about green washing and its implications for our economy. Based on his experience as an environmental consultant, he knows that “sustainability” nowadays is often seen as an opportunity to make money, without actually pursuing good intentions. So be prepared to hear about the downside of “sustainability” in a very honest way.

As an appropriate best practice example for true responsible leadership, we invited Uwe Lübbermann, founder of Premium Cola, who will prove that  social responsibility can be matched with economic success. This business punk is unique in the way he handles contracts, treats his employees, involves stakeholders, and much more.

So if you want to get an answer to the question whether business and sustainability are compatible, don’t miss the 2nd SEE Conference this Wednesday and Thursday.

Entrance: FREE
Time & date: 17th + 18th April, 6.30 pm
Place: SBE Aula, Tongersestraat 53, 6211 LM Maastricht



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