Mastering today’s competitive business environment requires a new level of understanding between marketing and finance. To build a unified strategy across different business functions, it is important to provide a platform for intellectual exchange on how firms balance financial accountability and customer responsibilities.
Maastricht University’s Department of Finance, Department of Marketing & Supply Chain Management, and Marketing-Finance Research Lab are pleased to invite you to the second GSBE Marketing-Finance Symposium, hosted by the School of Business and Economics and the Graduate School of Business and Economics at Maastricht University.
The symposium brings together researchers from the marketing and finance disciplines, as well as captains of industry, to discuss recent developments and future challenges regarding the marketing-finance interface.
Speakers include, among others, Professor Christine Moorman (Duke University), Professor Peter Verhoef (University of Groningen), Frank Klein (Managing Director Deutsche Bank), and Jeffrey Kuijpers (Managing Director of the Chicago Mercantile Exchange).