Cornelia Birnbrich, MSc Marketing-Finance, was awarded the 2012 Student Prize for the Maastricht School of Business and Economics (SBE) at Maastricht University’s 37th Dies Natalis celebration on 14 January 2013.
Each year the board of the Stichting Wetenschapsbeoefening UM awards one student from each faculty with a prize for an exceptional research performance.
SBE nominated Ms. Birnbrich for the prize for her research entitled: “The Impact of Fraud Prevention on Bank-Customer Relationships: An Empirical Study in Retail Banking” with the following motivation:
“Cornelia’s thesis addresses in a very rigorous fashion an important aspect of consumer financial decision-making that is increasingly relevant in today’s society: the response of consumers to fraud threats in banking relationships and the way in which banks that pay careful attention to this, may benefit in terms of improved customer loyalty.
Cornelia’s thesis is highly original and she independently collected primary data from a large German retail bank to test her hypotheses. She applied advanced statistical techniques that she learned to master herself and paid great care to embed her findings in the literature. The practical relevance of her work is evidenced in her invitation to present her thesis at a German banking congress and the competitive job offer she recently accepted from ING DiBa.
As further evidence of the quality of Cornelia’s academic achievements, a paper based on her thesis has been published in the peer-reviewed journal “International Journal of Bank Marketing.”
The Board of the Stichting Wetenschapsbeoefening UM and SBE congratulate Cornelia on her award of the UM Student Prize 2012.