Can Christmas shop decorations make people spend more money? Maastricht University experts can provide insights

Stores seem to spend a lot of time and money on holiday decorations, but what are the real effects of these efforts on their customers? Do Christmas trees, gold stars and blinking lights influence shoppers to spend more than they would otherwise?

Dr. Brüggen and Dr. Foubert have performed award-winning research on retail shop makeovers and their effects on consumers . They are available to discuss the effects of retail shop remodeling and makeovers on consumer response.

 

Dr. Lisa Brüggen
Assistant ProfessorDept. of Marketing and Supply Chain Management
Maastricht University School of Business and Economics
Dr. Brüggen can be contacted in Dutch, English or German at:e.bruggen@maastrichtuniversity.nl or +31 43 3883851

 


Dr. Bram Foubert
Assistant Professor
Dept. of Marketing and Supply Chain Management
Maastricht University School of Business and Economics
Dr. Foubert can be contacted in Dutch or English at: b.foubert@maastrichtuniversity.nl or +31 43 3883816

 

 

Photo credit: Christmas Lights by Eugene Phoen via Flickr.com (some rights reserved)

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