What do students gain from taking part in international case competitions?

ICC@M 2012 Impression

In order to optimally train students to solve real-life business problems and allow them to take part in international case competitions, Maastricht University has developed a specific case competition training programme.

Training Programme

The programme is led by the case competition advisory team composed of Bas van Diepen, Hans Kasper and Sabine Janssen.

Top students from the International Business and International Business Economics bachelor programmes are invited for a screening session, which forms the basis for the definitive selection of the pool of students who are eligible to take part in the competition training programme.

The training programme aims to further develop specific skills in teamworking, making presentations, analysing and solving problems, dealing with time management, debating, and consultancy.

Students are trained to develop strategically sound and creative recommendations, identify growth opportunities and think of ways to overcome the challenges outlined in the case.

A positive aspect of the training is that it creates a very tightly connected and committed case competition community. The alumni squad members are also invited to attend several of the training sessions of the new teams in order to pass on their knowledge and experience.

Bas van Diepen, Hans Kasper and Sabine Janssen (from left to right) are the three advisors of the case competition advisory team

What do students gain from taking part in international case competitions?

Participating in a case competition is a valuable learning and international network experience for students, because it connects them with top students from leading universities worldwide.

Furthermore, the competition allows students to learn and further develop a wide range of skills that enable them to represent professional consultants at the end of the training project.

Additionally, students receive valuable feedback from successful business practitioners.

“The case competition was an opportunity to finally apply all the knowledge we learned at university and get feedback from great business people. Meeting students from all around the world and having so much fun during all the social events made it a memorable, awesome week!” said Fabienne Herlinger after taking part in a case competition in New Zealand last August.

By participating in case competitions, students are stimulated to apply the knowledge they have accumulated during their study programme and to show their professionalism when they present their recommended strategies. Students also gain from the practical side of the case competitions as they are presented with real-life business challenges from a diverse range of companies in different geographical contexts.

“It felt really rewarding to finally put everything we have learned into the cases, and reach the finals as a team. We had a lot of fun with both the competition and the social activities and met some great, crazy – and crazily smart – people,” said Maud Best about the case competition in New Zealand.

The Maastricht team made it to the finals at the international case competition in Queenstown, New Zealand, in August 2012

What is it like to be a member of the case competition team?

“The International Case Competition was one of the most enriching experiences I have gained so far. It was the best practice I could possibly think of for my personal development and future career. It was also an international encounter of students from all over the world who share the bonding experience of competing in a foreign environment. I would have never thought that this experience would build true friendships and mark my life that significantly,” said SBE student Milena Koch.


Students are invited to join the upcoming case competition journeys via SBE’s Facebook page where the Maastricht University teams will share updates on their experiences and their performance.

The next case competitions on the agenda will take place in October in Singapore and Hong Kong. The champion’s trophy is scheduled in Auckland in January and Maastricht University is invited to attend, since the SBE team won the case competition in Montréal this year.

The case competitions in LA and Montreal are scheduled in February.

Finally, the SBE Maastricht University case competition in Maastricht (ICC@M2013) will be held in April. Please check the site for updates and show your support for the teams!


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