Students from Aachen and Maastricht compete for the Service Innovation Award 2011

“Philips DirectLife, get fit your way” – this is the topic of the first Service Science Innovation Award being announced by the FIR RWTH Aachen, the Walter-Eversheim foundation and Philips. Royal Philips Electronics, headquartered in the Netherlands, is known for a large assortment of products within the categories of health and well-being.

The case competition will take place from November 2010 until February 2011 and is conducted in cooperation with Maastricht University.

Students from all disciplines are encouraged to actively take part in the Service Science Innovation Award with the creation of their own concepts. The challenge: design a creative service solution for the Philips product DirectLife. The five best concepts will be presented in front of a jury consisting of Philips DirectLife management and representatives from RWTH Aachen and Maastricht University.

DirectLife is an activity program combining smart technology with proven coaching methods. The aim of DirectLife is to motivate people to be more active throughout their daily lives by making small changes to everyday routines. The activity of the user is registered via an Activity Monitor and the data can be transferred to a computer for further analysis. In combination with the product, one receives a service package in form of a subscription. This package offers a professional analysis of the data and competent as well as personalised coaching.

“We are looking forward to seeing all creative and innovative ideas that students will develop for the coaching service concept of DirectLife” states Lucia Manuhutu, Manager Service Operations at Philips DirectLife.

Taking part pays off: Philips awards the three most creative teams with high quality prizes. The winning team will have the honour to hold the title of the Innovation Award “Service Solution 2011” of the Walter-Eversheim foundation.

For more information about the competition and application details, please consult the website.


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