SBE case competition to follow Singapore success

For the third time in just over a year, a team from the Maastricht University School of Business and Economics (SBE) has brought home an international case competition crown. On 14 October, SBE bachelor’s students Tom Deupmann, Alexandre Francois, Timo Kahlen and Maya Thielenhaus were awarded first place in the Asian Business Case Competition, organised by Nanyang Technological University in Singapore. The key theme: sustainability, focusing in particular on how two real-life companies (a palm oil and a sugar manufacturer) could be merged in a sustainable manner.

“Our students presented a fabulous case”, says coach Bas van Diepen, lecturer in Organisation and Strategy at SBE. “It was great to see how each and every one of them grew about a meter taller during the semi-finals and the grand final. They were fantastically well prepared, they worked through the case in great detail, and they presented and defended their proposals strongly. This was certainly a well-deserved victory.”

Competition coming to Maastricht

Given SBE’s track record in case competitions over recent years (see also ‘ Maastricht wins case competition in Copenhagen’), the urge to play host to another major international event of this kind comes as no surprise. From 8 to 13 May 2011, the School will host the second International Case Competitions (ICC@M). All corners of the world will be represented, with 16 teams descending on Maastricht from top institutions such as Bocconi University (Italy), Queen’s School of Business (Canada), University of Florida (United States), Queensland University of Technology (Australia), National University of Singapore and more.

As usual, the competing teams will have 2 short cases (3 hours) and 24 hours to prepare their main case before presenting it to an international jury of academics and business executives. They will also be treated to a flying visit to Brussels, a tour of Maastricht’s underground cave system, and of course an afterparty at De Kadans.

Companies to share in success

The  ICC@M is an important event not just for SBE and Maastricht University. It is also an ideal opportunity for businesses in the region and beyond to get involved. With further opportunities for collaboration still on the table, SBE’s aim is to come up with tailored sponsorship agreements to suit each donor, which may include being a case-study company, serving as a jury member or giving a talk during one of the formal dinners. As a stage for international business talent that brings together highly motivated students and international staff from the world’s top business schools, this is a networking opportunity that shouldn’t be missed.

Want to know more about sponsorship opportunities? Please contact the ICC@M Operations Director, Bas van Diepen, via or +31 43 38 83804.

In addition to sponsors, other volunteers also help to make the ICC@M possible. The event provides a great opportunity for students, alumni and businesses to get involved, and get some experience or exposure. If you’re willing to lend a hand, please also get in touch with Bas van Diepen on the contact details above.


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