Insights across cultures

On 13 March, thirty of our MBA students will explore first hand why India’s service industry has been booming in the past years and is considered to be one of the most important growth markets in the world.

On that date, they will travel to Bangalore in India where they will participate in the MBA International Week that is jointly organised with one of Maastricht University’s partners in India: the prestigious Indian Institute of Management (IIM) in Bangalore.

The students will travel prepared: in December last year Dr Shanjay Sharma, director of the Maastricht University India Institute, triggered their interests in the secrets of India during a dinner speech.

During that month they also engaged in desk research on the question of why the Indian service industry is so successful. In Bangalore they will be immersed in a variety of activities aimed at finding additional answers.

A key element of the week will be lectures by IIM faculty – known for their work in the area of service science – on many different aspects of India’s businesses and economy.

Outside of the classroom they will visit companies and social innovation projects, engage in cultural events and spend 24 hours in an ashram to learn about the role of spirituality in Indian (business)life.

The programme already indicates that their insights will not be limited to exploring economic or business related sources of success. The students will also experience firsthand different aspects of Indian life and culture.

After their return they can therefore surely brief you on what the uncovered Indian secrets of success might/could mean to your organisation!

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